Priceless Campaign

Giroux was asked to apply his vision to the campaign and in doing so, came up with a poster series that incorporated portraits of human trafficking survivors, as well as Rorschach style butterflies. For consistency, the core messaging and font remained consistent with the branding established by Tes One.

The posters were produced and installed in various HART bus kiosk throughout downtown Tampa. At night, the kiosk are backlit, creating a secondary experience.